They may say that it’s better not to see the making of laws and sausages, but no one ever said that you shouldn’t see the making of ads. That’s why today’s post begins with the baby steps of making our advertisements into the final products.
Today at DSA, our interns continued work for the Laurie and Lynn social media campaign. When recording video, a lot of white noise can fill the background and distract from the person speaking. Using Adobe Audition, we can remove this noise for crisp, clear, audio.
The next step is combining the Photoshop-made question slides with the video from last week’s shoot. All of our video editing here is done in EDIUS, which helps us make professional looking ads. Using some color balance settings, the videos go from plain to vibrant.
Of course, the video would not be complete without background music. After inserting the music file, we can mess around with the volume until we have the perfect balance between talking and the background audio.
To wrap up the video, our creatives work on clever end slides that relate to each question and answer. Add in the logo for the show, and you’ve got yourself an ad! See these interviews soon, coming to phone screens near you.